Newsletter

To our dearest Clients, and valued Partners,

Alpha King is delighted to introduce the first edition of our corporate newsletter, covering our internal news activities, and the most updated information of projects located in the core of the most upbeat areas of the city, as well as internal activities.

The Alpha King team has a proven track record delivering landmark projects across the Asia Pacific region and are committed to developing innovative, technology driven, real estate projects in prime locations in Ho Chi Minh City.

With a number of Awards already under the belt, the Alpha King vision continues to focus upon making contributions to the local property industry, by providing trend setting standards and new benchmarks - ultimately, creating quality living for communities.

It is always a pleasure to collaborate with valued clients who share the Alpha King vision that is focused upon delivering the best-in-market products and services, bolstered by technology and innovation. With each buyer, we are confident to have found a partner who we trust to support us in delivering our long-term vision.

Centennial rises to exemplify a timeless combination of classic luxury and artistic elements, illustrating the glorious heritage of Ba Son that had paved the foundation for Ho Chi Minh City’s success. Alpha City boasts an integrated development of more than 1,000 luxury high-tech residential units, grade A office building, and a trendy shopping mall - all revolving around a Live-Work-Play destination concept.

The projects represent big milestones in delivering an unrivaled product to our sophisticated and discerning clients. Finally, Alpha King would like to take this opportunity to express again our deepest appreciation for your trust in our brand, projects, and services. Our newsletter contains everything you need to know to make your journey with us more rewarding.

Best regards,
Alpha King Team

Sense of Art:

Simard & Bilodeau

Simard Bilodeau Contemporary is a top-notch Fine Art gallery owned by French Canadian proprietors Guy Simard and Eve-Marie Bilodeau based in Los Angeles, Shanghai and now with a presence in Ho Chi Minh City, Vietnam. It features an exceptional collection of contemporary sculptures and paintings by living emerging and established artists from all over the world. With extensive experience in the industry and hundreds artists will cooperate with Alpha King to bring the best of art to showcase at The Sense, satisfy the visionary experience of distinctive guests.

Sense of Culture:

Kim Hyung Suk

Mr. Kim Hyung Suk is the greatest living composer in Korea today, who run K-note music Institute and leading pop art-focused arts management PopnPop Entertainment. The brilliant composer and producer South Koreans promises to bring the best of culture and performance to The Sense.

Sense of Tradition:

Si Hoang

Si Hoang is a famous Ao Dai designer, the traditional costumes of Vietnamese women, and the founder of the first Ao Dai Museum in Vietnam. With creative and aesthetic ideas, Si Hoang has created thousands of Ao Dai to promote the beauty of Vietnamese women. He is best known as the culture protector for preserving and enhancing Vietnamese traditional value.

Sense of Taste:

Luke Nguyen

Luke Nguyen is a celebrity chef, author, gastronomic traveler and restaurateur. Luke is also famous for bridging Western and Asian cultures through his great passion for food and unique cooking style of combining Vietnamese cuisine while infusing international taste, which creates an exquisite blend. The talented chef who is rooted in Vietnam, grew up in Australia and travels the world for food inspiration, experience to honored guests, here at The Sense.

Sense of Art:

Simard & Bilodeau

Sense of Culture:

Kim Hyung Suk

Sense of Tradition:

Si Hoang

Sense of Taste:

Luke Nguyen

Since January 2019, Alpha King Real Estate Development officially launched its Sales Operation Center and cultural hub called The Sense by Alpha King. The Sense will serve as a platform for the company to introduce its model housing units of Alpha City and Centennial. On top of that, visitors at The Sense can also immerse themselves in unique cultural experiences with a series of events, exhibitions and performances.

The Sense has a total area of more than 2,661 square metres with three floors. Located at historic Ba Son, the design of The Sense is insprired by the shape of the lotus flower, a symbol of purity and the national of Vietnam.

Meanwhile, the name itself conveys the building’s main purpose – a cultural hub where all senses will be awakened by true experiences. This meaning is also the inspiration for Mr. Kim Hyung Suk, culture ambassador, to compose “The Sense Waltz” - theme song for The Sense.

Preceded by centuries of history, the Centennial District 1 riverside location, adjacent to HCMC downtown, is situated within a focused area of major growth with the continued influx of capital for infrastructure improvements, and opening of vibrant retail, gourmet dining, and top-end entertainment options.

Centennial’s well-invested show flats that boasts a signature form of “quiet luxury” has set waves in redefining the luxury benchmark in Vietnam. With an emphasis on quality, Centennial is set to lay the foundation for a world-class city and become a unique landmark development that last for generations in HCMC.

In May 2019, Alpha King opened its long-awaited Alpha Hill Phase 2 show flats. Not only one of the most engaging and elegant sales galleries in the city, the show suites reveals an answer to why Alpha Hill has become the most noteworthy real estate investment option in Vietnam at the moment.

Located on the ground floor of sales operation center The Sense by Alpha King (2 Nguyen Huu Canh, Ben Nghe, District 1, HCMC), the Alpha Hill model units showcases a style of “dynamic luxury” emphasizing a lively interpretation of luxury urban living. Boasting stunning city-views, and furnished with smart compact appliances, industry-leading living amenities, the units are something truly special for the savvy buy-to-let investors.

Following a successful year marked by a series of domestic and international awards, Alpha King once again affirmedits position as the leading real estate developer in Vietnam by carving out a spot amongst the top 10 foreign-invested enterprises in the Golden Dragon Awards 2018, and set a record for the number of awards received at the Asia-Pacific Property Awards 2018.

At the final gala of the Asia Pacific Property Awards 2018 at The Marriott Marquis Queen’s Park in Thailand’s Bangkok on May 15, all four projects of Alpha King – Alpha Hill, Alpha Mall, Alpha Town, and Centennial – won in their respective categories of “Residential High-Rise Architecture”, “Commercial High-Rise Architecture”, “Office Development” and “Residential High-Rise Development”.

Alpha King and CBRE Vietnam proudly present the one-stop asset management service to the market. This unique asset management service is an exclusive offer tailored for Alpha Hill Tower B, with aim to provide customer with professional support from a trusted service provider to safeguard the long-term asset appreciation.

To bolster consumer confidence in the commercial value of their assets, Alpha King will also provide this asset management service for residents for the first year, free of charge. Rental is guaranteed at US$2,000 per month (VND 47 million) and Alpha Hill Tower B is assured to be a leading investment choice in the market.

In May 2019, Alpha City second phase’s mass training events have attracted the attendance of thousand of of sales agents from top nationwide agencies. The event also marked the signing ceremony of Alpha King with Sea Real, Dong Tay Land, Khai Hoan Land, MLand, CBRE, Savills, Southern Homes, Rever, Gia Phat, Real Plus, Thu Thiem Real, Proview, AVland… strengthening a strategic cooperation to serve our customers.

At the moment, Alpha King is the largest grade A supplier with record-breaking transaction last year, when 85% of the Alpha Hill - Tower A units were taken within the 3 hour-long launch event. With overwhelming interest expressed by domestic and international investors, Alpha Hill - Tower B is expected to achieve resounding success.. With the great interest shown by nationwide investors, Alpha Hill – Tower B is expected to break its own top score to get the new hit.

We are glad to report upon and display the construction progress for Centennial and Alpha Hill buildings, as it is of great focus to our valued clients. In below images you may find the construction status of both projects.

The workplace is now a closed area for unauthorized visitors and we are doing a range of modified preparatory work to move ahead with construction work.

If you would like to know more or if you have any questions about the project, you may contact our project team by emailing to the following address: customerservice@alphakingvn.com. We will respond to your requests and questions as soon as possible.

Alpha City

Centennial

We are pleased to share with you that Alpha King, as well as Centennial and Alpha Hill, has earned widespread media coverage. Staying true to living values, and exemplifying an atypical business ethics approach towards respecting local culture, Alpha King is showcasing authenticity in the “Never Still” journey.

Newswire

CafeF

Located in the heart of the “Golden Quad” of Tran Hung Dao and Cong Quynh Street (District 1, Ho Chi Minh City), Alpha Hill apartments benefit from its two commercial counterparts within the integrated development: Alpha Town – an elegantly designed premier office building, and Alpha Mall – a trend-setting shopping center. Together the integrated development establishes an all-in-one Live - Work - Play ecosystem.

The ultra luxury apartment segment price that Alpha Hill sets for apartment segment is reasonable for its worry-free investment solution.

http://cafef-mall-va-apha-town-hai-manh-ghep-gia-tang-suc-hut-cho-he-sinh-thai-alpha-city-20190603163816203.chn

Newswire

VNEXPRESS

Centennial is highly recommended for its refined details in every corner. Each living space is well-designed to bring a diversified and signature experience referred to as “Quiet Luxury”. Low-key and purportedly understated, it is the kind of luxury whispered by those who are “in-the-know”, by those who understand that indulgence doesn’t necessarily lie in a high price tag and a flashy logo

https://vnexpress.net/kinh-doanh/ben-trong-can-ho-trieu-usd-o-sai-gon-3903631.html

Newswire

Dan Tri

In 2018, Alpha Hill – Tower A did set a record with nearly 400 transactions done within 3-hour-long sales launch. The key to answering the reasons behind this resounding success leads to a new investment approach, challenging a buying mindset based on average square meter price.

https://dantri.com.vn/bat-dong-san/alpha-hill-dau-tu-dot-pha-thach-thuc-loi-mon-quy-doi-gia-tri-bat-dong-san-ra-m-2-20190530164948081.htm

We met on a late sunny afternoon with golden sunlight touching the surface of the Saigon River, sipping a glass of white wine atop the sales gallery of the Alpha Hill apartment showroom, located in the center of historic Ba Son.

Victor Vu Nguyen
(Age: 35)

Chairman and CEO of AltaMinds Communications Company
Have lived and worked in HCMC for 3 years
Have relocated home in HCMC 3 times already

He shared this was his third time deciding on relocating within Saigon, he will no longer rent. He came with the intention to buy and settle down after 3 years of living and working in the city. I was curious to ask him why he moved every year. He smiled with a bitter expression.

When first arriving in Vietnam, he was used to his lifestyle in the U.S., he did not like staying in the city center due to the noise. After spending all day working, he just wanted to go home and relax and be in someplace quiet, so he chose an apartment in District 7. But it wasn’t comfortable. Having to commute, he spent a total of 2-4 hours on the road each day. He was always exhausted by the time he got home, with no time or energy left for hobbies and leisure pastimes. After a few months, he decided to move to a more central location to save travel time.

This time, Mr. Vu moved into a 3-storey villa. Although there weren’t many amenities compared to the apartment, the new home was spacious and positioned in a more ideal location. But the drawback was the maintenance, which included cleaning, gardening, and a number of other routine chores. Because of his limited Vietnamese, he struggled to find proper helpers and communicate his lifestyle needs. Mr. Vu was busy often and his time was valuable. His home chores piled up and were left incomplete and everything became disorganized. It was not a sustainable long-term solution.

Once again, he realized his need for another relocation. This time, his agents advised him to rent an apartment in the Binh Thanh District. He read apartment brochures that featured river views, swimming pools, and a facility gym - all situated quite centrally in Saigon. With so many amenities and conveniences, he was sure that it would be perfect. However, after he moved into this third home, problems began to appear. Some places had beautiful views, but was disrupted by nauseating sewage odors. Swimming facilities were accessible, but were not properly maintained. The gym had equipment, but was chaotic – misplaced weights, malfunctioning treadmills, and bike machines with missing pedals. Management would tell him that the building is being properly cared for, that the problems were only temporary. But Mr. Vu felt lost his confidence as things were left unfixed for months.There were nights when neighbors were playing loud music past midnight, but management took no actions.

The frustration with the management and services accumulated, until he would no longer tolerate it.

He was disheartened by the limited options in Ho Chi Minh City. For Mr. Vu, finding the prefect place to call home was as difficult as shooting stars. For the fourth time, he decided to invest in buying a home rather than rent one. He wanted to be careful and take his time to invest in customizing an apartment that is both comfortable and peaceful. He reached out to us with his disappointing rental experiences after having moved three times, but the silver lining was that he has become a fastidious expert in regards to residential. He had even created a list on 6 useful tips in choosing a home in Saigon - which he expressed wanting to share to everyone:

1. If you work in the CBD, you should live in the CBD.

2. As cities develop, roads are more congested. Should you live in a location that requires you to commute, select a place with a good infrastructure and public transportation system.

3. Trust institutions and developers that have operations internationally, they have the experience on management and operations to develop outstanding facilities.

4. Safety is fundamental, find a location that isnot just well designed and built, but offers good maintenance and security.

5. For higher quality of life, choose a place offering full suite of amenities.

6. Value projects developed with international standards to ensure the quality of construction and fire protection or at international standards.

After an in-depth tour of Alpha Hill, where he walked through the sales gallery, inspecting the details of the mock up units, looking at the introduction of the Alpha City integrated development, analyzing the unit layouts on project virtual tour, he admitted that based on the tour, he might have finally found hisperfect home. It not just fulfilled his criteria list, but itwas going well beyond his expectations.

17 years of experience working across continents in design and built in luxury hospitality, hotel & resort and theme park, Samson Ngov is considered as a truly well-respected expert industry. Being essential part of Centennial of Alpha King, Samson said that this is a milestone of his journey of “build to make people happy” and manifesting his unexpected destiny with Vietnam.

Design Director

Samson
Ngov

Before joining Alpha King, Samson was the head of technical services (China zone) for the luxury hotel chain: Banyan Tree Hotels & Resorts.

By managing around thirty hotels & resorts across continents, Samson brings together, behind the scenes of luxury, his skills as a designer, builder and design manager down to the smallest details.

Could you share further about how is Fibonacci applied in Centennial design – both structure and façade? Why do you decide to use this golden ratio instead of another ratio?

Did you ever experienced the feeling when looking at something, feeling it is beautiful, graceful and give you some emotion but you didn’t know why? Well!! All because of proportions. From the ancient time and in different, Scientist discovered that the Fibonacci is the key of perfect proportion. In Centennial, we choose to adapt it in the Façade design and some interior design element to give this timeless elegance.

Samson on his “design talk” at The Sense launch event

“How would you describe your approach to design Centennial Ba Son? How are the culturally and local rich factors be featured in the project?

Because of my family origins, I am passionate with the history and culture of the former Indochina peninsula. I believe that are some of the fundamental Vietnamese culture are deeply anchored with it and my mission was to bring back this rich and wonderful culture back to the world. With my expertise in luxury hotels & resorts, I was able to bring it back but also be able to upgrade it to fit for a new luxury living experience.

Centennial has been designed to fit Ho Chi Minh City weather characteristics. Every material and equipment we selected based on a deep study on Vietnamese safe and comfortable life style.

Do you have a signature style which you aim to incorporate into all of the projects you work on? And customized style for Centennial?

In Alpha King, we design our every building as a boutique hotel, means that each building will have its own distinctive Vietnamese design flair, but all of them will follow the best international construction and quality standard. All our building will have an international green accreditation such as LEED (USA) or BCA Green Mark (Singapore).

What are the biggest challenges of doing design for the luxury properties? And any special request from Alpha King for their projects?

Our definition of luxury is about quality, not only what is visible but also what is not visible such as safety, air and water. These usually are the challenge on the current market, but with our construction management team, we are ensuring that construction will be done with the best international practice. In Alpha King, we are constantly re-imagining what will be the new level of luxury, for us, only the sky is the limit.

What originally made you want to become a property designer? Tell something about an accomplishment that you are most proud of?

I wanted to be a home designer from a very young age, after reading the child book “Building a House by Byron Barton” it shows all the stage of construction of house and having at the end of the day happy family move in. In my mind designing house is similar as providing happiness to people.

In 1992, I was 14-year-old when Disneyland open in Paris, and at my first visit, I saw how building and facilities could give happiness to people. And since that I wanted to be part of the Walt Disney Imagineering team and to participate in one Disneyland in my life. Which my dream come true with the Shanghai Disneyland where I worked as the Interior design lead at the Walt Disney Imagineering company.

Can you tell us about the bespoke furniture pieces of some selective brands used for Centennial, what goes into the making and choosing them?

We wanted to bring an international 5-star hotel experience to our resident, so all our bespoke furniture has been designed following quiet luxury concept where the luxury is in the detail and how comfortable using our furniture are.

How do the challenges and benefits of carrying out a project with a prestigious developer like Alpha King, compare to your previous residential projects that you have done? How are they (Alpha King) set themselves apart from their peers?

Alpha King team is a combination of international and local passionate experts from a total of 13 different countries. Some could see it as a cultural challenge, in Alpha King we are seeing it as the key of innovative and successful project. Large company such as Walt Disney company, Google, Apple are successful because of this international working culture, and at Alpha King we are following the same working philosophy and this is what setting us apart from our peers

While Vietnam property market is currently booming, have you noticed a difference in Centennial compared to what have been witnessed a few years ago?

The current market is offering very good high-end products, with Centennial we are bringing the property market to a luxury level similar you can find in cities as New York city, Paris, Singapore.

On Children’s Day, Alpha King officially launched “Share with Hearts” charity campaign to support SOS village wholeheartedly and fulfilling our corporate social responsibilities (CSR) as making contributions to society.

It has been great pleasure and deep gratitude of Alpha King to all the clients involved in this campaign, to bring a healthy and bright future – what every child deserves. We Alpha King are aware of the impact of CSR on the long-term business growth and the sustainable development of the company. Hence, we have implemented deliberate policies to involve all of our important stakeholders in lines of meaningful activities through out 2019 and years to come.